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MASTER IN COMMUNICATION
MAJOR IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION
The Asian Institute of Journalism and Communication (AIJC), in partnership with Public Relations Society of the Philippines (PRSP), has launched the Master in Communication Major in Public Relations and Corporate Communication program. The newly-approved program is the first professional master's program in communication and the first to emphasize academe-industry partnership.
The Program is best suited for PR and marketing communication practitioners and can be completed in fifteen (15) months requiring only 30 units inclusive of three (3) units of a capstone or practice-based project.
The capstone or practice-based project may include an evidence-based PR plan, research-based PR tools, evaluation of PR campaign, mobile apps for PR campaigns, and comprehensive PR and Marketing Communication training design, enhancement of APR program, etc.